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5 Techniques to Help You Truly Understand Your Customers
Home » Blog » Marketing » 5 Techniques to Help You Truly Understand Your Customers
Optimizing the customer experience is a great way to get new customers. It’s also one of the best ways of fostering customer loyalty.According to Teradata, only 41% of marketing executives are using customer engagement data to inform their marketing strategy.
Despite this, marketers and other organizational leaders alike are neglecting the customer before and after the sale. The biggest barrier to even beginning is usually the lack of a deep understanding of the customer in the first place.
Having a comprehensive understanding of your customers is key to achieving core business goals. Whether you’re trying to build (or optimize) the customer experience, create more engaging content or increase sales. Knowing your customers better than they do is key.
In this article, I’m going to outline 5 techniques you can implement to understand your customers better. We’ll look at both qualitative and quantitative data, as well as at the tools and mindsets you need to equip to get started successfully
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