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I can tell you so, your Brand should identify advocates among consumers and “educate” them throughout the purchase cycle (learn more at https://topfacemedia.com/en/blog/how-to-create-brand-advocates ) Remember that customers influence others in different ways. Someone will bring hundreds of new visitors, and someone will not bring anyone. Consumers who strongly influence others are called agents of influence. Five types of influence agents are distinguished: star, advocat, citizen, ambassador, professional.
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