The number one metric for every single business is profit obviously, which is a measure of revenue – cost. The second one is cashflow, which gets into more obtuse metrics like working capital and cash flow cycles, etc, but at the end of the day you need to measure that you don’t run out of cash.
Beyond that, KPIs are different for every business and much more subjective from visual craft . They’re primarily based on the business plan and the goals for the company. Some companies, such as internet content companies, are more interested in number of readers in the target demographic