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f you want to be seen as a connoisseur of fine spirits, Ireland has the drink for you: Irish whiskey. It’s easy to understand why Irish whiskey is becoming so popular. Forget about trying to explain how Scotch and bourbon are different from each other—it’s even harder to explain Irish whiskey! But once you try it, you’ll find that there’s much more to this spirit than meets the eye. If you’re thinking about adding Irish whisky (as it’s properly known) to your home bar or gift list this holiday season, read on for five reasons why this golden elixir deserves its newfound popularity.
Irish whiskey is the fastest growing international spirits category in the world.
Irish whiskey is the fastest growing international spirits category in the world, with revenues increasing by 6.8% in 2016. The US accounts for more than half (52%) of all sales outside of Ireland and Northern Ireland, where it’s made.
Since 2013, Irish whiskey has also been the fastest growing distilled spirit category in Australia, with annual growth rate of 22%.
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